World Olympic movement is more open, inclusive and connected with new generations

It is true that to reach the Olympic level it is necessary to travel a long, often difficult, path. However, reaching the top has its benefits. The Olympic Games have the power to project the sport regardless of culture, continent or age group, reaching record global television audiences. Perhaps the best indicator of the growing global appeal of the Games has been its worldwide audience. As an example, we cite the Beijing 2008 Opening Ceremony (photo), which attracted more than 1.5 billion spectators, becoming at the time the most watched live event in the history of humanity, even surpassing the record audiences for the arrival of man on the Moon.

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https://olympika.org/index.php/Olympika-Magazine/article/view/22

_{(IMAGE: Tim Hipps, U.S. Army, Public domain, via Wikimedia Commons - Chinese gymnast Li Ning, who won three gold, two silver and one bronze medal at the 1984 Summer Games in Los Angeles, carries the Olympic Torch while descending from the rafters after running around the upper rim of the Bird's Nest National Stadium during the Opening Ceremony of the Summer Olympic Games in Beijing on August 8, 2008.)}